In light of the COVID-19 outbreak and the necessities of social distancing, the American Truck Historical Society (ATHS) has decided to move its annual National Convention and Antique Truck Show online. According to the organization, moving the show online allows it to be seen in the living rooms of truck enthusiasts around the world.
“In just a few short weeks, we’ve unraveled 18 months of planning for a live event, to create what looks to be the largest virtual convention and show like this to date,” says Tom Mullen, ATHS president. “With travel restrictions, stay-at-home orders, and levels of quarantine varying from place to place, country to country, bringing this whole event online was a natural choice.”
The online event will include industry-related webinar presentations, a silent auction to benefit ATHS, trucker storytelling booths, companion activities, a vendor hall, and of course, the truck show. Nearly 500 trucks from several countries have already taken advantage of the free registration to display their big rigs, pickups, classics, antiques, and works-in-progress in the online show.
“Normally, we would host 1,000 trucks representing 100 years of trucking history and have guests coming from as far away as Australia to participate,” said Laurence Gration, ATHS executive director. “So we couldn’t just cancel and wait until next year. Our community is more important to us than the lost revenue. It’s always been about the people. And right now, especially so.”